The Freezing Frustration

The half frozen rain dripped off the brim of my hood as I sat glassing a distant ridge, shivering inside mountaineering gear never meant for hunters. The wind howled through every seam, and by nightfall the chill had sunk to my bones. That was the day I decided hunters deserved better.

The need was simple enough. We needed high-end apparel built for hunting. For years, we’d pulled on mountaineering gear because it was the only way to get breathable, high-spec fabrics tough enough for the backcountry. But every time we wore it, it felt like showing up to the hunt in the wrong uniform. Hunting demanded something else. It needed gear designed for hunters, by hunters.

That frustration lit a fire.

    Our Vision

    Our vision was equally clear: to bring hunters the best gear available, tested and trusted because we used it ourselves. We wanted to offer only top-tier brands that could survive hard days in the mountains and still come back for more. Just as important, we wanted to share our stories and photos, not as marketing gloss, but as honest reflections of the hunts that shape us.

    Of course, visions don’t become reality overnight. It took late nights, tough conversations, and a few stumbles along the way to build relationships with brands that shared our standards. Companies like First Lite believed hunters here deserved access to the same high-performance gear as anywhere else in the world.

    That’s how Points South was born.

    Today, Points South stands as New Zealand and Australia’s leading online supplier of high-end hunting apparel and gear. But to us, it’s never just been about selling products. It’s about belonging.

    Points South has grown into a kind of hunting club without walls. A place where like-minded hunters trade knowledge, swap stories, and keep each other tuned into what really matters.

    It’s a space where you’re among people who speak the same language, who know why a jacket’s breathability matters on the climb, or how a piece of kit can mean the difference between a successful hunt and heading home cold and empty-handed.

    First Lite Boundary Pant

    At the Heart of it

    At the heart of it all is a simple idea. We believe in protecting and improving hunting opportunities for future generations. We believe in New Zealand’s public lands and in welcoming new hunters into the fold, armed with the right gear and the right mindset.

    Since day one, Points South has been about far more than offering the best gear money can buy. It’s about connection. To the wild places we love. To the people who share our passion. And to the future of hunting itself.

    Led by Cam McKay and backed by a loyal community of hunters and photographers who share the same spirit, Points South is what it is today because we believe great gear and great stories belong together.

    We’re proud to work alongside groups like Hunters for Conservation, New Zealand Tahr Foundation, Fiordland Wapiti Foundation, Mountain Safety Council, Game Animal Council, NZDA, New Zealand Merino Farmers, Twinneedle, NZ Hunter, and The Hunters Journal.

    The journey’s still unfolding. And we’re glad to have you in the club.