First Lite Collection image

Firstlite

Gear for the Hunt. Not the Hype.

Built by Hunters. Not Marketing Departments.

You don’t chase deer across scree slopes, crawl through matagouri, or sit still for hours glassing a ridgeline because it’s easy. You do it because there’s something in you that needs the wild, Needs the test. Needs to earn it.

First Lite builds gear for that kind of hunter. The kind who hunts hard, stays longer, and doesn’t make excuses when the weather turns or the trail disappears. Every layer is built to perform — in the backcountry, in the bush, and in the brutal in-between.

First lite Womens Yuma Synthetic Hoody 11

First Lite started in the mountains of Idaho, where late-season bowhunts mean freezing mornings and sweaty climbs by noon. Where you can’t afford gear that soaks out, stinks, or quits halfway through a trip.

They were the first to bring merino wool to hunting. Not for the trend — for the function. Quiet. Breathable. Warm when it’s wet.

And they didn’t stop there. Their outerwear, built with 37.5™ technology, breathes better than anything else out there and still punches through wind and weather like a freight train.

This isn’t gear you wear to look the part. It’s gear you wear when there’s no Plan B.

First Lite Hunting Apparel New Zealand

Why We Carry First Lite

We stock First Lite because it works. Simple as that.

In the Southern Alps, the Ruahines, the Kawekas, even chasing reds through the scrub in on the West coast— we’ve put this kit through hell and it’s never let us down. It dries fast, it doesn’t stink, and it doesn’t quit.

At Points South, we back gear that earns its keep in the real world, not just the catalog.

First Lite does that.